SEO GLOSSARY
SEO concepts, explained in context
Browse the technical, content, measurement, link, local, and AI-search concepts behind day-to-day SEO work.
Reference library
All Terms
Scan definitions, compare adjacent concepts, and use the filters above when you already know where you want to go.
B
BacklinkA backlink is a link from an external website to your page. Strong backlinks are relevant, editorially useful, naturally placed, and can signal trust.IntermediateOff-Page SEOBounce RateIn GA4, bounce rate is the share of sessions that were not engaged.IntermediateSeo AnalyticsBreadcrumb NavigationBreadcrumb navigation is a short trail of links, usually above the main content, that shows where a page sits in a site's hierarchy and lets visitors and crawlers move up to its parent pages.BeginnerTechnical SEO