Keyword strategy
Keyword strategy software for SEO teams.
Bring keyword ideas into one inventory, add current evidence where it changes a decision, and choose what to target in which order. After pages go live, keep position history beside the plan so the team can see what changed.
Start keyword research with every idea in one place.
Start with seed topics, competitor angles, question queries, and the lists you already have. Everything lands in one workspace, where the team can remove duplicates and keep useful context before narrowing the set.
Keyword ResearchPrioritize keywords by volume, difficulty, and intent.
Compare demand, difficulty, intent, and the context already attached to each keyword. Matrix and saved views help the team review possible quick wins and larger bets, but the final priority remains a decision rather than an automatic score.
Keyword ManagementTurn the chosen keywords into a content plan.
Move selected keywords into lists and statuses your team defines, from investigation to page live. Owners can return to the same filtered backlog without rebuilding the plan in another spreadsheet.
Keyword DatabaseTrack rankings once the pages go live.
Track the keywords you actually target and keep their position history with the landing-page and planning context. Movement can trigger the next investigation, but it does not prove on its own which change caused the result.
Rank TrackingKeyword strategy questions
What is a keyword strategy?
A keyword strategy decides which search queries a site should target, with which page, and in what order. It starts with keyword research, filters the ideas by search volume, difficulty, intent, and business fit, and ends in a plan the team can publish and measure.
What is the difference between keyword research and a keyword strategy?
Keyword research collects possible queries and their data. A keyword strategy makes choices from that list: which keywords to target, which page answers each one, and what comes first. Research is the input, the strategy is the decision.
How do you prioritize keywords?
Compare search volume, keyword difficulty, and search intent, then check how well each keyword fits your offer and whether you already rank for it. Keywords with solid demand, beatable difficulty, and a clear page to answer them usually come first. Crawl Foundry shows these side by side in a matrix, but the final call stays with your team.
Do I need a paid subscription to build a keyword strategy?
No. In Crawl Foundry the keyword database core is free: import, organize, tag, and export keywords without a subscription. Fresh search data draws on a prepaid balance only when you request it.
How do you know whether a keyword strategy works?
Track the positions of the keywords you target and compare them with the pages you published or changed. Rising positions and clicks show movement, but they rarely prove a single cause, so keep the planning context next to the ranking history.
Build a keyword plan your team can follow.
Build and organize the plan first, request current data where it can change a decision, and track the selected keywords without separating their history from the work.
Keyword research explained
Keyword research in six steps: collect seed terms, expand ideas, check search intent and turn relevant searches into a working keyword list.