Keyword strategy
Keyword strategy software for SEO teams.
Bring keyword ideas into one inventory, add current evidence where it changes a decision, and choose what to target in which order. After pages go live, keep position history beside the plan so the team can see what changed.
Review the full keyword set before narrowing it down.
Start with seed topics, competitor angles, question queries, and the lists you already have. Everything lands in one workspace, where the team can remove duplicates and keep useful context before narrowing the set.
Keyword DiscoveryDecide which keywords are worth the effort.
Compare demand, difficulty, intent, and the context already attached to each keyword. Matrix and saved views help the team review possible quick wins and larger bets, but the final priority remains a decision rather than an automatic score.
Keyword ManagementTurn selected keywords into a working plan.
Move selected keywords into lists and statuses your team defines, from investigation to page live. Owners can return to the same filtered backlog without rebuilding the plan in another spreadsheet.
Keyword DatabaseTrack what changes after the plan goes live.
Track the keywords you actually target and keep their position history with the landing-page and planning context. Movement can trigger the next investigation, but it does not prove on its own which change caused the result.
Keyword TrackingBuild a keyword plan your team can follow.
Build and organize the plan first, request current data where it can change a decision, and track the selected keywords without separating their history from the work.
Where to look next
- Solutions by team and jobSee how the same evidence and workflows fit agencies, content teams, founders and in-house SEO teams.
- Keyword databaseImport, organize, tag and export keyword data. The core stays free; only fresh data draws on balance.
- Keyword discoverySurface queries a fixed keyword index never shows you, including ones reported as zero volume.