- For beginners
- 8 minutes
- No SEO knowledge needed
Organizing keywords: how to keep track
You've collected search terms. Now bring some order to them, so you know right away which word belongs on which page when you write.
Let's startIn a nutshell
Lists are folders, tags are sticky notes.
A list is like a folder: each term goes into the folder of the page it's meant for. A tag is like a sticky note you add on top, for example “question” or “priority”. One term can carry many sticky notes.
Why it matters: Without order, the terms end up spread across five spreadsheets, and when it's time to write nobody knows what goes where.
Import your existing list into the Keyword Database, then apply the grouping and ownership steps with Keyword Management.
First things first
What to look out for first
1.One list per page
Do thisLists like “Home”, “Kitchens” and “Stairs”, exactly the way the website is built.
Not thisA list called “keywords new final 2”.
2.Tags for everything that cuts across
Do thisThe tag “question” marks every term that fits an FAQ, whatever page it belongs to.
Not thisCreating a new list for every little thing until nobody can follow.
3.Start small
Do thisStart with 20 terms for the three most important pages.
Not thisImporting a huge file with thousands of terms straight away.
Step by step
How to do it in Crawl Foundry
1Step 1 of 3
Add keywords
Open the Keyword Database and click “Add keywords”. Paste the terms, one per line. If you already have a spreadsheet, use “Import keywords” instead.
Done when: Your terms are in the Keyword Database.
Simplified sketch with sample data 2Step 2 of 3
Create lists for your pages
Click the plus in the left navigation and create a list for each important page. Then select terms in the table and add them to the matching list.
Done when: Every important page has a list with its terms.
Simplified sketch with sample data 3Step 3 of 3
Find things fast with filters
Use “Filters” to show only what you need right now, for example every term tagged “question”. If you need that view often, save it with “Save view”.
Done when: Your most important view is saved and one click away.
Simplified sketch with sample data
CSV format example
Three invented search terms show the format, with a required keyword column and optional list and tags columns. Check the mapping in the import preview. No researched metrics are included.
keyword,list,tags
built in wardrobe sloped ceiling,Example list,offer
built in wardrobe sloped ceiling cost,Example list,cost
measure sloped ceiling,Example list,guide
Common mistakes
Mistakes that happen a lot at the start
Creating a new list for every idea.
Better: Lists mirror the pages. Use tags for everything else.
Keeping terms in several spreadsheets.
Better: Everything lives in one Keyword Database. Lists and tags are just different ways of looking at it.
Never tidying up.
Better: Look through it regularly and remove terms that no longer fit any page.
Mini glossary
Terms you need here
- Keyword Database
- The central place where all search terms of a workspace live.
- List
- A named collection of keywords, for example all terms for one page.
- Tag
- A label you attach to keywords. One keyword can have several tags.
- View
- A saved combination of filters, sorting and columns.
Done
Bring order to your search terms.
Adding keywords, lists, tags, filters and views cost no balance. You only need balance when you fetch new data.