SEO GLOSSARY
SEO concepts, explained in context
Browse the technical, content, measurement, link, local, and AI-search concepts behind day-to-day SEO work.
Reference library
All Terms
Scan definitions, compare adjacent concepts, and use the filters above when you already know where you want to go.
O
Off-Page SEOOff-page SEO covers the signals about your website that come from outside it, mainly backlinks, brand mentions, reviews, and reputation, and the work that earns them.IntermediateOff-Page SEOOn-Page SEOOn-page SEO is the work you do on a page itself, its content and its HTML, so that search engines understand the topic and searchers find the answer they came for.BeginnerOn-Page SEOOpen GraphOpen Graph is a set of meta tags in a page's HTML head, such as og:title and og:image, that tells social networks and messaging apps which title, description, and image to show when someone shares the URL.BeginnerOn-Page SEOOrganic Click-Through RateOrganic CTR is the share of organic Google impressions that turn into clicks to your website.IntermediateSeo Analytics