Back to Glossary

SEO Foundations

Crawling, indexing, search intent, and the basic mechanics behind organic visibility.

Start the SEO path Browse all terms

Reference library

All Terms

8 terms

C

CrawlingCrawling is the process where search engine bots discover, fetch, and pass URLs into later processing.Beginner

I

IndexingIndexing means search engines analyze, organize, and store crawled content in the index for possible search results.Beginner

K

Keyword CannibalizationKeyword cannibalization happens when several pages on one site serve the same search intent and no clear main page is recognizable.Intermediate Keyword ResearchKeyword research finds, understands, and prioritizes search queries so SEO teams can plan content around real demand, clear intent, and measurable value.Intermediate

L

Long-Tail KeywordsLong-tail keywords are specific search queries with usually lower individual volume, clearer intent, stronger fit, and often more realistic SEO opportunity.Intermediate

S

Search Engine Optimization (SEO)Search engine optimization (SEO) is the work of making a website easy for search engines to crawl, understand, and index, and useful enough that it earns organic visibility for the queries its audience actually searches.Beginner Search IntentSearch Intent is the task behind a query: understand, compare, find, buy, or solve a problem. It determines which page format actually fits.Intermediate

Z

Zero-Click SearchZero-click search describes queries where people get enough of an answer directly on the search results page and do not make a traditional click through to a website.Intermediate