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Off-Page SEO

Backlinks, link equity, anchors, authority signals, and earning trust beyond your own site.

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All Terms

9 terms

A

Anchor TextAnchor text is the visible link text of a hyperlink and describes to users and Google what to expect on the destination page.Intermediate

B

BacklinkA backlink is a link from an external website to your page. Strong backlinks are relevant, editorially useful, naturally placed, and can signal trust.Intermediate

D

Domain AuthorityDomain Authority is a Moz metric from 0 to 100 that estimates a domain's relative organic ranking strength. It is not a Google ranking factor.Intermediate

L

Link BuildingLink building is the deliberate creation of editorially meaningful backlinks through link-worthy assets, relationships, and outreach.Advanced Link Building StrategiesLink building strategies are methods for earning real editorial references from other websites without creating link spam, exchange patterns or paid ranking signals.Intermediate Link Equity and DistributionLink equity is the value links may pass to other pages. Link equity distribution is the deliberate routing of that value toward the most important pages on a site.Intermediate Link Profile AnalysisLink profile analysis evaluates backlinks, referring domains, anchor texts, target pages and growth patterns to understand authority, risk and opportunities.Intermediate

N

nofollownofollow is a link attribute value and a robots meta rule that tells search engines you do not want to vouch for a linked page or have it crawled from your site. Google treats it as a hint.Intermediate

O

Off-Page SEOOff-page SEO covers the signals about your website that come from outside it, mainly backlinks, brand mentions, reviews, and reputation, and the work that earns them.Intermediate