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On-Page SEO

Title tags, meta descriptions, headings, and everything on the page itself.

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All Terms

16 terms

A

Alt TextAlt text is the text alternative in an image's HTML alt attribute. It tells screen-reader users and search engines what an image contributes to the page, and it replaces the image when the file cannot load.Beginner

C

Content Architecture and SiloingContent architecture describes how a website organizes, connects and prioritizes content. Content siloing groups related pages so people and search systems can understand a topic step by step.Intermediate Content OptimizationContent optimization improves new or existing content so it better satisfies search intent, user needs, topical depth, readability, internal linking, and measurable goals.Intermediate

D

Duplicate ContentDuplicate content is identical or very similar content across multiple URLs, which can make canonical selection, crawling, and reporting unclear.Intermediate

H

Header Tags and Content StructureHeader tags, semantic HTML, and breadcrumbs give a page recognizable structure. They help people read, assistive technologies navigate, and search systems understand how the parts of a page fit together.Intermediate

I

Image and Media OptimizationImage and Media Optimization makes images load quickly, describe meaningful visual information accessibly, and fit the content around them. Strong image SEO combines performance, accessibility, context, and visual quality.Intermediate Internal LinkingInternal linking connects pages within the same website so people can find useful next steps and search engines can understand the site's structure.Intermediate

K

Keyword DensityKeyword density is a ratio between occurrences of a word or phrase and the length of a text. It can flag unusual repetition, but it is not a documented Google ranking target.Beginner Keyword Usage and PlacementKeyword Usage and Placement describes how target terms, variants, and related concepts should appear in content so readers get orientation without the page sounding like an SEO formula.Intermediate

M

Meta DescriptionA meta description is a short HTML page summary that Google may use as the snippet in search results.Beginner Meta KeywordsMeta keywords are an obsolete HTML element containing a page's keyword list. Google Search ignores the tag, and it has no effect on indexing or ranking.Beginner

O

On-Page SEOOn-page SEO is the work you do on a page itself, its content and its HTML, so that search engines understand the topic and searchers find the answer they came for.Beginner Open GraphOpen Graph is a set of meta tags in a page's HTML head, such as og:title and og:image, that tells social networks and messaging apps which title, description, and image to show when someone shares the URL.Beginner

T

Thin ContentThin content is content with too little unique value, depth, or originality for its search intent, even when the page is long.Intermediate Title TagA title tag is the HTML element in a page head that defines the document title and acts as a major source for Google title links.Beginner

U

URL Structure and SlugsURL structure describes how web addresses are organized. The URL slug is the readable part of a URL that usually names the specific topic of the page.Intermediate